Regenerative Culture, More than Sustainability
To be sustainable is not completely sufficient, not in today's business world or global cultures. The word sustainable is so broad that it can literally be applied to so many areas of your life. Sustainable partnerships, sustainable workplace, sustainable income and on and on. The approach that needs to be taken concerning sustainability is in order to live sustainably on the planet, we must acknowledge and make changes to how we live within our environment, in its entirety and totality.
This got me thinking and on a mission to find the ultimate truth and underpinning core values for myself, but also for all the things that I purchase and consume and if they fit within this explanation of sustainability.... I found the power is in regeneration.
There is a change coming whether we like it or not. 2020 has seen one of the most paralysing viruses take over the planet, why? Some experts suggest that this is the breaking down of the biome, that we have taken too much for the planet and now this virus is the payback from mother nature. In order to restore this biome, there are massive toxic drivers to contend with on earth. Massive populations, excessive pollution, climate change issues, industrialised monoculture, iceberg melting and animals becoming extinct, and that is just a small sample of the global problems. But then what is the antidote?
Regeneration : the action of regenerating or being regenerated.
Scientific theories such as Complexity Science highlights that everything we do, feel and are a part of, are connected. Order, prediction and control are man-made parameters, and that by paying more attention to the systemic and natural relationships and interactions as a whole strengthens our resilience and creates diversity.
So, is diversity the key to regeneration? Let's look at the current climate in the world. One would say that diversity is very much a key to the regeneration of the planet. When we look at agriculture for example, in just 120 years since the introduction of industrialised agriculture, the way we cultivate and live with our food sustaining crops has changed the way we conduct ourselves as humans. Our reliance on the system has broken the natural system.
However, it is not all doom and gloom. There is a growing movement of people who are dedicated to changing their impact and therefore give back to the collective benefits. The regenerative human and culture is adaptable, which means simply that although we are currently in the middle of a pandemic globally it gives us the opportunity as adaptable beings, to change the existing systems and create thriving and healthy systems for all of humanity.
There is an overwhelming sense that can be felt individually and collectively, and it's the regenerative human and culture that pushes us to make real and sustaining change. Without going too deep into the overwhelming senses but the smallest things we can do is invest our time into companies that create non-toxic materials, we can also put our food money towards regenerative agriculture, and we can be more in control of our local and global futures.
As so poetically said by Dr Vandana Shiva, "If governments won't solve the climate, hunger, health and democracy crises, then the people will. Regenerative agriculture provides answers to the soil crisis, the food crisis, the health crisis and the crisis of democracy".
There are many amazing businesses arising out of what would be conceived as the 'end of times'. I am extremely interested in the regenerative designs that are seeing a rise in the construction and building industries and that for the first time in the past century hemp is becoming a household name and dare I say it, a bit trendy. However, that is good, yes?? Definitely good that mindsets are changing and that hemp which has been subjected to a history of legislation, criminalisation and abolition is having its moment of acknowledgement, it gives me hope that the systems of regeneration is not that far off as a concept but more than a practice.
At Zeoform we create the world's most sustainable material from the world's most renewable resource. The very core of our business and our culture is regeneration, and when we use the term sustainability we mean sustainability in everything we do. It is not sufficient just to use the word sustainability, it needs to be embedded into our culture and finally to our material.
If we are doing better in our backyards then they should do better in theirs. After all we are all on this planet together and regeneration is everyone's business.
For more information or to get in touch with Zeoform, contact us here.